Friday 30 December 2011

Last day in the office 2011 - Top online brands 2011 (US)

Jump_Fish_Jump_by_chameleonkid
For many, today will be the last day in the office for 2011 and as we prepare to jump into 2012 we wanted to take a look back at some of the amazing stats from these previous months.  As so much of this year will have been spent online for both work and pleasure,  we thought we would post a copy of this list of the most visited brands in the US from 2011

Since all of our online hours are sure to rise from those seen in 2010,  where 'The average American spent 32 hours per month on the Internet in 2010. Persons ages 45-54 set the high bar averaging more than 39 hours online each month' (source:- http://www.comscoredatamine.com) it is almost mind-blowing to try to quantify the impact of successful online branding.  

These figures (below) have been sourced from the gurus at Nielson and indicate that Google will likely top the charts for 2011 :  Between January and October of 2011, an average of 153.4 million people visited Google sites per month...(and) over 60 percent of web searches in the U.S. are done through Google.(source:- Neilson.com)  

The interesting fact to note is how these figures demonstrate the boundaries between work and pleasure fading, as the mix of social and business networking coupled with rising informative bodies draws closer.  

Wishing you all a great New Year's weekend,
and a very happy and successful start to 2012.
From us all at 
Pudding Creative x


Rank Web Brand Avg # of Unique Visitors (000)
per month
1 Google 153,441
2 Facebook 137,644
3 Yahoo! 130,121
4 MSN/WindowsLive/Bing                115,890
5 YouTube 106,692
6 Microsoft 83,691
7 AOL Media Network 74,633
8 Wikipedia 62,097
9 Apple 61,608
10 Ask Search Network 60,552

    Data from January – October 2011, Home and Work Computers. Ranked on average monthly unique audience.


Read as: During 2011, 153.4 million U.S. people, on average, visited Google sites from home and work computers



Source: Nielsen  http://blog.nielsen.com/nielsenwire/online_mobile/nielsens-tops-of-2011-digital/