Showing posts with label brand. Show all posts
Showing posts with label brand. Show all posts

Monday, 1 August 2011

Guey, the way forward in Marbella

Güey Restaurant & Skybar in Nueva Andalucia, Marbella (comfortably close to the hustle and bustle of Puerto Banús) plays venue to so many personal and professional events in Southern Spain that it has become a permanent fixture in the PuddingCreative calendar. For a start, it is the Mecca of the professional networker having regularly played host to Tweet Marbella, the Costa Business Club and the Women in Business. But it also embraces the international culture of its cosmopolitan location with a range of lively Swedish, Mexican, Spanish and English themed evenings

But what is it that makes Güey so irresistible? According to their website it is a repertoire of fresh, creative cuisine. Favourites include sushi, pumpkin soup with langostinos and honey glazed lamb ribs. But the fine dining experience tells only a small part of the story. One of the reasons that it is so perfect for social events of any type, is the vibrant ambience combined with a large, split-level, open-plan floor space. The more formal restaurant leads easily into the contemporary cocktail skybar that flows onwards to the terrace which provides a tropical atmosphere in which to enjoy a multitude of nightcaps. Of course, the flexible layout means that any evening can also be arranged in reverse, with one (or more) aperitifs enjoyed amongst the chic landscaping at the rear of the venue and onwards for dinner.


And wherever in Güey you find yourself seated, you still get to enjoy cool tunes played live by a choice of artists, selected each month – generally a blend of modern jazz and soul that complements the ultra stylish surrounds.


But none of this mentions one of Güey’s most exclusive features which is located below the floorboards of the restaurant area with only one portal window providing a sneak preview to something very special. Güey offers a unique underground wine-tasting cellar that provides connoisseurs with a choice of tipples from Spain, France, California, Australia, South Africa and Chile. 



Not many venues proffer a setting that can equally accommodate the needs of a couple seeking a romantic evening or a large group celebration. This ability comes from a talented branding team, including event manager, Johnnie B, who has brought his experience from some of the coolest restaurants and bars of New York and adapted it to suit the desires of the local market on the Costa del Sol.

Johnnie B runs a series of new and interesting events throughout the seasons that maintain Güey’s fresh buzz (including many opportunities to savour some of the 50 different varieties of tequila). And so, it should be of no surprise that Friday 5th August will see the Mr. and Miss Málaga Pageant, 2011. The glamourous affair, which will attract nearly 250 people, will consist of the perfect combination of fine bodies and fine food (a . All provided for just 59€.

This is a venue that has been perfected by those who love good food, good drink and good company. And so do we! – Güey Restaurant & Skybar receives our highest recommendation...


For more information on the
Mr. and Miss Málaga Pageant, 2011
Gala Dinner
Friday 5th August, 2011
9pm til late
contact Nicky at nicky@gueybanus.com

Restaurante Güey,  Plaza de las Orquiedeas,
4, 29660 Nueva Andalucía, Marbella
Reservations:  + 34 952 929 250


All Güey events can be viewed on the Güey website www.gueybanus.com




If your business is in need of a little brand innovation, then contact Pudding Creative for a unique marketing and design campaign that suits your budget.

Thursday, 10 February 2011

Never underestimate your brand

"A brand should strive to own a word in the mind of the consumer." (quote: Al & Laura Reis)
In 1907, following a very long line of patents raised by names you would never recognise,  James Murray Spangler,  a school caretaker from Ohio, designed and patented the first portable vacuum cleaner with unique rotating brush.  However, in 1908, due to lack of funds and foresight, he sold his idea to his cousin's husband, William Henry Hoover. William owned  a slowing 'Hoover Harness and Leather Goods’ business which was fast becoming obsolete following the rise of the car. Therefore, Hoover was on the  look-out for a new business venture.
To say that Hoover since became a household name would be an understatement as he took the term ‘brand’ to the highest level appearing today as a proper noun in encyclopedia’s and dictionaries alike and furthermore, developing into a proper verb and more recently slipping into slang usage.

www.wikipedia.com  : A vacuum cleaner, commonly referred to as a vacuum in the U.S. and a hoover in the UK, is a device that uses an air pump to create a partial vacuum to suck up dust and dirt, usually from floors.  

1.  To hoover , 
2. to vacuum-clean (a carpet)  
3. (often: foll. by: up) to devour (something) quickly and completely

 
Collins: English Dictionary Definition (Meaning) of : HOOVER verb 

Mr Hoover’s purchase was unquestionably visionary based on limited information, however it was his development of the international brand that was equally crucial to his success. The attention to detail and proud use of branding across every element of the product plus heavy investment in PR campaigns has ensured that over a century later, Hoover holds firm as one of the leading manufacturers of household goods, including vacuum cleaners in the US and in the UK, the name Hoover has become synonymous with the vacuum cleaner .

The unprecedented success of this lowly household cleaning device. The vaccuum has captured the hearts and imaginations of many creative-types trying to design the next iconic brand. 
Inventions include uprights, cyclone, water, handheld,  wall mounted, robotic, ride-on and roller-ball. Dyson are most certainly leading the chase to become the next ‘vacuuming’ verb to leave their mark, however despite profits of GB£115 million (2006) and dominating the UK market share, we will undoubtedly still be ‘hoovering’ with our Dyson for many years to come.

Never underestimate the potential value of what you have created.  The proof of the pudding...