Last day in the office 2011 - Top online brands 2011 (US)

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For many, today will be the last day in the office for 2011 and as we prepare to jump into 2012 we wanted to take a look back at some of the amazing stats from these previous months.  As so much of this year will have been spent online for both work and pleasure,  we thought we would post a copy of this list of the most visited brands in the US from 2011

Since all of our online hours are sure to rise from those seen in 2010,  where 'The average American spent 32 hours per month on the Internet in 2010. Persons ages 45-54 set the high bar averaging more than 39 hours online each month' (source:- http://www.comscoredatamine.com) it is almost mind-blowing to try to quantify the impact of successful online branding.  

These figures (below) have been sourced from the gurus at Nielson and indicate that Google will likely top the charts for 2011 :  Between January and October of 2011, an average of 153.4 million people visited Google sites per month...(and) over 60 percent of web searches in the U.S. are done through Google.(source:- Neilson.com)  

The interesting fact to note is how these figures demonstrate the boundaries between work and pleasure fading, as the mix of social and business networking coupled with rising informative bodies draws closer.  

Wishing you all a great New Year's weekend,

and a very happy and successful start to 2012.

From us all at 

Pudding Creative x

Rank	Web Brand	Avg # of Unique Visitors (000) per month
1	Google	153,441
2	Facebook	137,644
3	Yahoo!	130,121
4	MSN/WindowsLive/Bing	115,890
5	YouTube	106,692
6	Microsoft	83,691
7	AOL Media Network	74,633
8	Wikipedia	62,097
9	Apple	61,608
10	Ask Search Network	60,552
												Data from January – October 2011, Home and Work Computers. Ranked on average monthly unique audience. Read as: During 2011, 153.4 million U.S. people, on average, visited Google sites from home and work computers Source: Nielsen  http://blog.nielsen.com/nielsenwire/online_mobile/nielsens-tops-of-2011-digital/

Operation Google Chrome

If you listen closely, you'll be able to hear the buzz of something new coming together from Google HQ,  along with the A-Team style  moment where the barn doors fly open and they cry  "CHECK THIS OUT"...

Google has taken the realm of search engines into a new league - it is the police force of the online community and as latest statistics show that 60% of the UK access the internet every day (with Google usage reportedly reaching 90%), that is an awful lot of power.

In general, we have accepted that people no longer "search the internet". Instead we simply "GOOGLE" it.

This isn't to say that Google has reached the topspot without a lot of effort. Google has stayed on the top thanks to the tireless updating and optimisation its own algorithms that produce consistently better search results. Now, in response to all of this hard work, Google has put itself in the indisputable position of RULEMAKER. Any website that does not follow its lead will be punished.

Google Chrome was launched in September 2008 and became instantly popular. It has now been independently verified as the swiftest of all of the internet browsers and has one of the most user-friendly interfaces.

And now, we have the Google Chromebook. Not only does Google provide the software, but they are quite keen to make sure that your hardware is up to scratch too!
But why do Google feel that it is necessary to have their own notebook? Well, if ALL of life revolves around the internet, why do you need anything else? Let's just make it quicker, easier and much more beautiful. This simplification of "e-life" means that internet access and searching is quicker than ever (8 second start-up) and virus risk is greatly reduced. It also includes apps for contacts, calendars, music, photos and text editing. And should you ever lose your Chromebook, all of your information will still be stored and can immediately be accessed from a different notebook.

So, what do the reviews say? Is this a step too far for Google? Well, no, the power of an established brand can never be underestimated. And this is a good example of a brand flexing its ample muscles at the  growing number of people who 90% of the time,  do little outside of their email, facebook, twitter or apps. But we Puddingers couldn't function without our other supporting programs as presumably all design based companies will say, so we will be applauding this ballsy launch from afar, and wait to see how it develops.

For more information about the power of the brand, please contact Pudding Creative.
Tel: 667714346 Email. hello@puddingcreative.com Web. http://www.puddingcreative.com/