IF YOUR BUSINESS WERE A COLOUR? - Branding TIPS from Pudding Creative

If you are launching a new business or, brand or if you are refreshing an existing one,  there are 3 main factors which can shape the way your brand or corporate identity,  is perceived visually.

1. colour

2. typology (font)

3. graphic design (logo or wordmark)

Understanding what your branding choices will tell your customers about you is as crucial as it is deciding what you want to tell your customers about you in the first place. Once you have established 'who you are' being able to represent this 'visually' is paramount.  Of the 3 elements, colour is the major factor, because it  also 'colours' the other 2 aspects and will be applied in every situation that your brand appears.

HOW TO USE COLOUR

Colour is divided into three primary colours: red, blue and yellow. When viewed as a colour wheel these are further subdivided into  a total of 16 equal segments, from which you can create every color possible by using different combinations of different quantities of the 3 primary colours. 

To be able to create a successful brand identity it is as much the combination of colours which you choose as it is the first or main colour selection and it is this palette which will reflect your business.

MONOCHROMATIC - not referring in this context to black and white,  a monochromatic choice for colour combinations uses different tones of one of 16 colour segment such as a selections of reds from solid red throughout to almost black. Monochromatic palettes are a clean and sophisticated choice.

COMPLEMENTARY  -  uses colours from segments directly facing each other across the wheel for example bright orange and royal blue, these are 'opposite' colours in the spectrum. They create bold and eye-catching combinations.

ANALOGOUS - uses colours from two or more adjacent colour sections such as yellow, orange, red. This is development of the monochromatic concept and can be very powerfully subtle

TRIADIC - uses three evenly spaced colour segments from the wheel , like the spokes of a bicycle, the most basic example of which are 3 primary colours used in combination,  red, green and blue.

BLACK & WHITE -  White light is a combination of all the colors of the spectrum ( the tiny dot at the centre of the wheel) and black is the absence of all light.  It is possible to have an entirely black and white 'colour' scheme which can be very striking however these are not strictly 'colours' so often they play supporting roles.  

GREYSCALE -  it is also possible to choose shades of black & white as your corporate 'colours' but generally a greyscale pallete is one which is added to your brand identity to describe how your fully coloured brand shown appear in the event that your corporate material needs printed or displayed in black & white.

What colour is your business?

For more information about how to BRAND or REBRAND your business,  please contact us at hello@puddingcreative.com

colour wheel image and headings source: http://www.1stwebdesigner.com

PUDD FILE: Capturing the everyday(2) - featuring extracts from About A Boy

It just depends on how you look at it....

A narrated animation : Capturing the everyday and finding the extraordinary in everyday life........a selection of free download imagery via http://www.dreamstime.com - The new expression of the 'throw-away' era in which we  live whereby some images are deemed to have no  value ...and yet others require a credit rating. 

However some of these free images contain absolute gems of observation.   Much like our chosen text.  The narration is taken from literary extracts by ~Nick Hornby, About a Boy (1998),  http://www.penguin.co.uk/static/cs/uk/0/minisites/nickhornby/books/aab_synopsis.html a writer who pays tribute to the genius of everyday and captures the very best of  people's expressions and behaviours like gems ....a few of my favourites: 

'We're vegetarian,' said Marcus. 'But we eat fish.'

'So we're not really vegetarian.'

'We don't eat fish very often though. Fish and chips sometimes. 

We never cook fish at home, do we?'

'Not often, no.'

'Never.'

 

'Will, this is Imogene. You can hold her if you like.'
'I suppose…okay. Yeah. Got her. Lovely. Yeah, she’s, um…delightful, isn’t she?'
'I know. Isn’t she?'
'To tell the truth Chris, I’m being a bit crap with her. You better take her back. Oh.'
'Hey, just think she could’ve been yours if you got your act together.'
'Just think of that...'

(extract from film script dialogue About A Boy -2002)

"All of a sudden you became better-looking, a better lover, a better person ... Great sex, a lot of ego massage, temporary parenthood without tears..."

 

 "If a girl and a boy met, and they didn't have a boyfriend or a girlfriend, and they both looked all right, and they didn't mind each other, then they might as well go out together. What was the point in not?"

"There was, he thought, an emotional truth here somewhere, and he could see now that his role-playing had a previously unsuspected artistic element to it. He was acting, yes, but in the noblest, most profound sense of the word." 

  "I was really scared because I didn't think two was enough, and now there aren't two anymore. There are loads. And you're better off that way." 

 

Pudding Creative :  seeking out the extraordinary everyday.
www.puddingcreative.com

PUDDING DESIGN SUPPLEMENT : LIU BOLIN, The man, the art, the invisible.

Liu Bolin from Shandong, China, has developed into a world recognised artist since his emergence in the early 1990's following the Cultural Revolution. Liu creates an amazing form of art which features himself as a real life invisible man.

His first solo exhibition took place in Beijing in 1998 leading up to his most recent work entitled 'Hiding in New York' which is currently display in the Eli Klein Fine Art Gallery until :
September 28th 2011. 
(New York City)
http://www.elikleinfineart.com

Each photo takes up to 10 hours to compose where Liu transforms himself with full painted camouflage as he becomes invisible and submerges into his surroundings. Astonishing work. Here's a short selection of our favourites showing his diverse and topical subject matter from the supermarket, to the forest to a British red telephone box :-

image source: www.wikipedia.com

Reference information and images sourced from:  telegraph.co.uk, elikleinfineart.com, laughingsquid.com, wikipedia.com. 

PUDD FILE: INTERNATIONAL BRANDING - The power of the BILLBOARD and other printed marketing ideas

Following a period of super exciting digital presentation work this summer, we at Pudding are delighted to also be working on a series of printed material and signage including billboard designs to support a rebranding campaign and we thought we would share a few of the images that we have collected as part of our design studies. Just goes to show that old school style printed advertising is still very much at the forefront of international marketing and design for many brand giants.  Here's a selection of our favourites which both deliver an incredibly powerful message and a few smiles.

Brilliant use of the limits of a given billboard space by Formula Toothpaste

Billboards can have a life after dark - Eskom

Not to be confined by the extents of  a billboard  - love the shoelace touch! by Woodland

Frame it...from one of the world's leading brands PSP - one of a series of ingenious roadside advertising campaigns

And frame it again... here promoting the regeneration of  an dying art form - the handwritten letter from Eesti Post
- we say long live the post!

and when a roadside billboard is just not enough,  build yourself a bridge...Adidas

...or if you can't have a billboard at all,  why not use your building instead? who said size doesn't matter?  

...very subtle advertising from Heineken on this construction site - look closely

...and the not so subtle ....from Abercrombie & Fitch - what can i say?

but if you don't have a billboard,  a building or a construction site, all is not lost (advert by Ché)

There are many unexpected opportunities for printed marketing campaigns even in this digital age - all you need is a little out of the box thinking and you can transform some of the most unexpected places into a dynamic advertising hubs
(Bus shelter promotion for Real Hiphop.com.br)

If you'd like to know more about our current projects and our unusual range of branding, creative design and marketing services,  please drop us an email here CONTACT US or give us a call on +34 667 714 346 and we'd love to say hello. Thank You!
compilation by Pudding Creative

PUDD FILE: Celebrating a creative summertime 2011

Creative design for the everyday: Pudding Creative celebrates summer 

with some ingenius ideas for the Flip Flop inspired by Jutta x

Grass Flip Flops by Krispy Kreme

ArchPort Flip Flops with built in storage

Installation art as seen in Sao Paulo Brazil by Florentijin Hofman

Flip Flop Mops by Marie-Louise Gustafsson

Keyboard Flip Flops by Korry

Fishy Flops - real product or Photoshop creation?

Flip Flop patio lighting available from bonanza.com

...and here's one for those days which are just a bit too chilly... 

Tapistongs matching rug and slipper sets from Lise El Sayed