Monday, 21 March 2011

PUDD FILE: BRANDED “THE WORLD’S RICHEST MAN”

This month Forbes released their updated rich list, naming the world’s wealthiest ladies and gentlemen. The top 10 list includes the kinds of business moguls that we all aspire to be (well, at least we would aspire to have their bank balances). Link: Forbes Rich List This elite gathering of millionaires is led by Carlos Slim Helu who (whilst many others have spent the last 12 months dusting themselves off from some tough financial times) has actually managed to widen the gap between himself and Number 2, Bill Gates, with an additional $20.5 billion.

So, what does $74 billion buy you these days? Surely Slim dresses only in Armani. Brushes his teeth with gold-laced paste. Lives amongst a frenzy of x-rated incidents. Is a shocking Casanova and a shameless purveyor of luxury. Well, the truth is that the 70-year old Slim remains frugal. His successful business operations include international brands Telmex, America Movil, Grupo Carso and he has holdings in Saks and the New York Times. Yet still, he does not own a yacht nor a plane and he drives a Chevrolet Suburban (source: Daily Telegraph AU. In general, he keeps a low profile, preferring notoriety only via his business acumen.

Which means that we are left with one unanswered question; what does the entrepreneur branded as "THE WORLD’S RICHEST MAN" credit for his success? “An ability to discover investment opportunities" states Slim (Wall Street Journal, 2007).  And success he has definitely achieved – even if he spent $1,150 a minute for the next 100 years he would still struggle to run out of money.

We’re not exactly sure how you would go about finding one of these “abilities”, but us at Pudding Creative are certainly going to put some effort into looking…

Visit our facebook page and click “like” to receive Pudding Creative updates. When we do discover that ability that we were just talking about, you’ll be the first to know! www.facebook.com/puddingcreative

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