Sunday 22 May 2011

PUDDING'S SUNDAY DESIGN SUPPLEMENT

As a follow up to our blog about Hoover the brand, we felt it was only right to recognise their competition as it's not often the common vaccuum cleaner receives any recognition and within the new glamorous world of product placement reaching us subliminally via TV and cinema,  its probably unlikely that they will get much of a look in there either. 
So these are the guys that we feel,  really manage to stand out from the crowd in the big bad world of household branding and deserve a sunday supplement style mention from pudding.  



1st PLACE :  Hoover 
With a century of market reign and its use as an accredited verb in the English dictionary, and even applied by competitors' products to refer to their own product,  makes Hoover the outright and well deserved winner. 
'To vacuum is to hoover'...


 there's no contest!



2ND PLACE : Dyson's revolutionary rollerball & bagless cyclone innovations, dominate the current UK market with   profits  over  £100 million. www.dyson.com
  



3RD PLACE :  Henry the hoover-  1980's iconic appliance by Numatic International which has sold over 6 million units. Now available in George & Hetty, or alternate colours and most recently, a fully-functioning executive desk gadget.  www.henry-hoover.com
  

4TH PLACE : Rideable Vacuum Cleaner by Kristina Andersson. A fabulously designed  concept prototype which triggered overwhelming international responses leading to the market demanding for it to be manufactured.   we'll see...   www.yankodesign.com


5TH PLACE :  The leading brand of gorgeously slick automatic robot vacuum cleaner.  www.roomba.com

6TH PLACE :  Dirt Devil - despite holding only a tiny market share,  exceptional marketing has made this brand a houshold name  www.dirtdevil.com




...and an extra SPECIAL AWARD  goes to : Noo Noo - the 5th member of the Teletubbies. Awarded on behalf of all mothers, for introducing the need for vacuuming into our children's lives from the very earliest age. Thank you Tubbies!   www.teletubbies.com

Thanks for reading ,  we hope that it made you smile!  If you'd like any
further information about our services,    
please contact us at : www.puddingcreative.com


No comments:

Post a Comment