So these are the guys that we feel, really manage to stand out from the crowd in the big bad world of household branding and deserve a sunday supplement style mention from pudding.
1st PLACE : Hoover
With a century of market reign and its use as an accredited verb in the English dictionary, and even applied by competitors' products to refer to their own product, makes Hoover the outright and well deserved winner.
'To vacuum is to hoover'...
there's no contest!
2ND PLACE : Dyson's revolutionary rollerball & bagless cyclone innovations, dominate the current UK market with profits over £100 million. www.dyson.com
3RD PLACE : Henry the hoover- 1980's iconic appliance by Numatic International which has sold over 6 million units. Now available in George & Hetty, or alternate colours and most recently, a fully-functioning executive desk gadget. www.henry-hoover.com
4TH PLACE : Rideable Vacuum Cleaner by Kristina Andersson. A fabulously designed concept prototype which triggered overwhelming international responses leading to the market demanding for it to be manufactured. we'll see... www.yankodesign.com
5TH PLACE : The leading brand of gorgeously slick automatic robot vacuum cleaner. www.roomba.com
6TH PLACE : Dirt Devil - despite holding only a tiny market share, exceptional marketing has made this brand a houshold name www.dirtdevil.com
...and an extra SPECIAL AWARD goes to : Noo Noo - the 5th member of the Teletubbies. Awarded on behalf of all mothers, for introducing the need for vacuuming into our children's lives from the very earliest age. Thank you Tubbies! www.teletubbies.com
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