PUDD FILE: Capturing the everyday- featuring extracts from The Catcher in the Rye

An animated narrative : Capturing the everyday........  literary extracts of ~J.D. Salinger, The Catcher in the Rye (1945),  with contemporary IMAGERY (2000-present) via http://www.paulclemence.com

"People never notice anything."   (Ch.2)

"Take most people, they're crazy about cars.  They worry if they get a little scratch on them, and they're always talking about how many miles they get to a gallon, and if they get a brand-new car already they start thinking about trading it in for one that's even newer.  I don't even like old cars.  I mean they don't even interest me.  I'd rather have a goddam horse.  A horse is at least human, for God's sake." (Ch.17)

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"People always think something's all true" (Ch.2.)

"I was half in love with her by the time we sat down.  That's the thing about girls.  Every time they do something pretty, even if they're not much to look at, or even if they're sort of stupid, you fall half in love with them, and then you never know where the hell you are" (Ch.10)

"... if you have something to offer, someone will learn something from you.  It's a beautiful reciprocal arrangement.  And it isn't education.  It's history.  It's poetry." (Ch.24)

PUDDING CREATIVE - Lovers of design in the everyday.  http://www.puddingcreative.com/partnership.html

TEXT : extracts from ~J.D. Salinger, The Catcher in the Rye, 

IMAGES via http://www.paulclemence.com

PUDD FILE: The “Mac Daddy” of Marbella

If only the saying “an Apple a day keeps the doctor away” was in reference to one of the world’s coolest brands, Apple computers, then Justin Menchen could cancel his healthcare cover right now. We would never want to suggest that Justin doesn’t keep himself fit (having grown up in California he can still be occasionally distracted by the faint call of “surf’s up dude!”), but nowadays his working life as the Costa del Sol’s answer to Steve Jobs keeps him dashing from household to business on a fairly continuous basis during daylight hours.

Justin started work as a graphic designer for The Gap. His design skills can still be seen on The Gap merchandise such as the fashion label’s branded perfume, “So Pink”. But his passion for Mac computers gradually overtook and soon he found himself in the rather sought-after position of managing The Gap’s Mac Group IT department at Head Office.

Justin was enticed by the quieter shores of the Costa del Sol nearly 10 years ago. But life has been anything other than uneventful since he arrived. During his first week on the coast, Justin placed a 20 word advertisement in the Sur in English advertising his Mac Support services to individual clients and businesses. Today that advert still runs and his phone has never stopped ringing.

Justin has a loyal following of clients that reach as far as Granada and all the way up to Seville. He has become known as the "Mac Daddy" of Marbella and his brand name is linked with a reliable, honest and knowledgeable service. He aids every Mac related need for businesses or individuals, desktops or laptops; whether it be simple software updates, purchasing advice or more extreme cases of crashed hard drives. He also holds courses to help his clients to learn and grow as technology evolves. He follows 3 simple rules with regards to his work, “no liquids near the equipment”, “backup” and “repeat the previous”.

Justin’s company name, Marbella Mac Solutions, is perfectly apt. He always provides solutions for every question that his clients may have. And now that Apple are rolling out yet more and more examples of true technical genius (such as the new iPad or, even, the iPhone4 - yes, we love it!), Justin’s skills will only become more in demand for local Costa del Sol residents… hmm, I wonder how we would go about creating an Android of him?...

Marbella Mac Solutions

For advice on how to turn your business into a top brand name, contact Pudding Creative.

http://www.puddingcreative.com

PUDD FILE : LOCAL business to International BRAND

AND BACK AGAIN...
Turning your local business into an international brand was the biggest goal that any new enterprise can dream of,  and remained the ambition of many national companies.Until the rise of the www. age,  trying to grow your business outside of your own environment into the realms of an international trading was an expensive and often crippling move for even well established companies,  due to the massive level of investment required to present, market and network on a global scale. 


It is astonishing therefore to see that within a whirlwind 20 year period*, there has been a complete turn around and today, any new business can afford to target an international marketplace almost as easily as it can a local one.


*The origins of the Internet reach back to research of the 1960s, commissioned by the United States government in collaboration with private commercial interests to build robust, fault-tolerant, and distributed computer networks. The commercialization of what was by the 1990s an international network resulted in its popularization and incorporation into virtually every aspect of modern human life. As of 2009, an estimated quarter of Earth's population used the services of the Internet. SOURCE: http://en.wikipedia.org/wiki/Internet


Like heating up a group of particles or molecules,  online information can invoke  Internet users to become active, excited and begin hitting together, passing on their kinetic energy and allowing the Internet to carry the messages on the World Wide Web to greater and greater extents of the population. In fact, many businesses today have reduced or are removing much of their traditional marketing techniques in favour of online marketing campaigns because the breadth of audience (or number of 'impressions') is just incomparable. 


To describe this phenomenal swing in monetary terms, figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers revealed that UK brands invested £4.1bn in Internet advertising in 2010, with online marketing accounting for £1 in every £4 spent.


This growth has been largely attributed to greater investments being made in video formats, social media and mobile channels; with social-media advertising alone surging by 200% year on year. Guy Phillipson, chief executive of the IAB said: "Social media has certainly had its biggest year in 2010. In the early days advertisers were a bit weary about spending in social media and now they see it as an opportunity to engage and get their advertising shared. Although it has small ad formats, if it is done cleverly is an important part of an integrated campaign."SOURCE: http://www.marketingmagazine.co.uk/bulletin/dailynews/article/1062417/?DCMP=EMC-BreakingnewsfromMarketing by Sarah Shearman, 29 March 2011, 8:15am

So here we are, with the almighty power of the social media networks emerging as the figurehead of this present phase in our www. age, we have come full circle in terms of marketing. Because it is the international brands which need to be seen as  'local' businesses today relying on the support of known 'friends' and 'followers' which they have built up to generate and multiply their brand awareness for them. The beauty of this type of 'word of mouth' marketing is that product and service are key to good business, albeit this time around it is on a global scale, but nonetheless demonstrating the return to consumer power. How refreshing.


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